"Hearth & Soul": A Place to Feed Your Soul

By Danielle Wirsansky on September 6, 2015

You know those gifts you get that are so special you remember exactly who gave it to you, and where and when? Those are the kinds of items you can find at Hearth & Soul.

Hearth & Soul is a new boutique store that opened in Tallahassee on September 1st. According to its Facebook page, “Hearth & Soul is more than a store – it’s a gathering place to discover unique, curated items for you or that someone special.”

Hearth & Soul

As soon as you enter the store, you feel like you’re home. Indeed, the store is arranged like a home with kitchen, dining room, living room areas and more. It’s set up to showcase experiences that feed the soul. Feeding the soul is an important theme for the boutique not only in its arrangement but in the items they showcase.

Hearth &Soul

It’s an eclectic mix of items that are curated, which means their products are constantly cycling in and out of their store. When you come into the store one week, it’s best to get an item that catches your eye because it might not be there the next.

Hearth & Soul

There you can find items that aren’t local, sold in any other Tallahassee stores, or native, like flowers. They import directly from the source, whether it be from an exotic locale or local. And the items you find follow an aesthetic: simple, modern, and classic.

As a business, Hearth & Soul is centered on the customer and community’s experience. Aside from its warm interior and unique products, they cater directly to the client. They have an XO list, personal registries that customers can start so that others can buy them gifts they truly want. They also will have a monthly book club, starting with Kitchens of the Great Midwest. Pilates and yoga classes will be offered in their courtyard which is a community space.

Each month they will also support a local charity, offering them a VIP reception and promoting their good work. The first charity they will support is Boy’s Town, a leader in the treatment and care of abused, abandoned, and neglected girls and boys.

As soon as you walk in, you’re enveloped by the warmth emanating from the store, its products, its employees, and its owners. It’s a one of a kind store unique to anything else Tallahassee has to offer.

Hearth & Soul


Danielle Wirsansky graduated from FSU with a BA in Theatre and a BA in Creative Writing with a minor in History. She is a second year graduate student in FSU's History department where she serves as the Communications Officer for the History Graduate Student Association and President of White Mouse Theatre Productions. She studied abroad in London, England for the Spring 2015 semester at FSU's study center for the Playwriting Program and interned for the English National Theatre of Israel in Summer of 2015. Her first musical, City of Light, opened as part of FSU's New Horizons Festival in Spring of 2016. She has also won the MRCE and URCAA Research grants from FSU. In the past, she served as the Marketing Director for the FSU Student Theatre Association, the intern for the Holocaust Education Resource Council, and the research assistant of Prof. Nathan Stoltzfus. She has previously written for Context Florida (Contributing Writer), USA Today College (Contributing Writer), Sheroes of History (Contributing Blogger), No(le)Reservations (Contributing Blogger), Female, Reloaded (Arts/Entertainment Editor) , I Want a Buzz Magazine (intern), Mandarin Newsline (youth arts update columnist), Distink Designs (Guest blogger), whatscheaper.com (associate editor), escapewizard.com (associate editor), Spark TLH (Contributor), the Tallahassee Democrat (contributor), Elan Literary Magazine (Head of Marketing), and the Improviser Newspaper (Opinions Editor).

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